Four Sure-fire ways to Reach Social Media Prospects
Art work and Article by Sola Johnson
Are you using the right techniques to convert “likes” to solid leads? Effective social media can be downright frustrating for beginners. Try these key strategies to give you an edge in marketing.
Good Communication: Most brands fail to define the purpose of social media. Don’t be too professional or too novice. Avoid flowery statements. Be brief AND persuasive in every post. Tell your Twitter prospects why they will enjoy your product in 100 characters or less. Give faithful fans the leftover 40 characters to engage and promote your tweets. Quality sells faster than quantity.
Post Frequently: What is your peak time to display engaging posts? Study Linda Ikeji’s blog to see how important it is to post frequently. Notice the placement of pictures and ads. Placing your brand in the public eye shows dependability. Top artists like Davido, Ariana Grande and other entertainers use Instagram to show what they do on their days off. If you are an up and coming entertainer, posting frequently will spur growth, especially when your contact details are open. All social media is good. Young Bieber uses YouTube. What do you use?
Regular posting will keep you on your customer’s mind, but posting too often can backfire and brand you an aggressive marketer. Some years back, studies showed weekly branding failed to engage prospects, but marketing twice a day overstretched their limits. So… how often should you post updates? Experiment to find the answer. Constant changes in social algorithms demand research, tests, and repeated tests until you really know your market.
Be Human: If you are going to use platforms like Buffer and Hootesuite to auto-post daily, do so carefully. Buffer lets you connect social accounts on its platform, but don’t ignore user experiences and customer interactions. According to an in-depth research by Convince & Convert, 42% of Twitter’s customers expect answers to a support request within 60 minutes.
Here’s a tip: Be prepared to hit the pause button. Automated troubleshooting is a bad idea. No one, not even the writer, can stomach conversing with bots and if a prospect sees carelessness in your marketing, you will be saying goodbye to them.
Pictures: A good picture is worth a thousand words, but use some text, too. Inserting a picture in a post is an awesome trick that will exceed the word limits of some social platforms. Imagine a Coca Cola text advertisement on a billboard that doesn’t showcase a picture of the product. Odd, right? Billboard advertisements hinge on appealing to on-the-move clients, so share this emphasis when dealing with online prospects. Insert pictures to whet your customer’s appetite.
A photo of your employees relaxing, laughing, or doing some community work is a sure-fire way to humanize your brand by piquing interest and engaging minds. Eye-catching quotes and tips are excellent ways to boost online presence. What’s more, you don’t have to be a Photoshop guru to create good graphics. Digital marketers and social media experts use quick, fun tools like Picmonkey, Quotescover and Canva to achieve this task.
Follow @Epjohnson01 on Twitter for more tips.
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