NEW 2016 ANTHOLOGY Win $10 Gift Card!

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Get thirty short stories written by short story contest winners, invited best-selling writers, contest finalists, judges, CWI staff, and guests! The perfect gift for relatives, readers and writers. For a chance to win a FREE  $10   Amazon gift card, share this ad on Facebook  Dec. 6. Every time you share it, your name goes into a drawing. We will draw THREE winners at midnight Dec. 6, EST. Winners will be announced at www.CWInst.com. Get the new anthology, called EXPLAIN, at http://amzn.to/2gQiKCH.

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How to Target a Market

by Ariel Pakizer

Pick your audience before you start writing.   or even plan, an article. Waving in western culture is a friendly gesture, but an open palm is the equivalent to “flipping the bird” in some Hispanic cultures. Writing without knowing your market is like waving in Spain, you’re saying hello, they’re seeing a curse word, and everyone is confused.

Selecting a market is tricky. “High Fantasy fans” is too large, but “twenty-year-old white men” is too small, so target a market in between the two. Choose an age range and a topic. Focusing on one interest is wise, since art students and sports scholarships typically aren’t interested in same type of article.

You have the idea, now where does it fit best? Decide what focus (if it’s a story, or angle if it’s an article) your piece should take and target your particular market from there. If you don’t know what your audience wants, you need to do more than targeting a market.

If you’re a thirty-year-old woman targeting men going through a midlife crisis, you’ve got some research to do. If you’re willing to plan, research, and edit your article, you can spare a few hours for researching your market.

Once you understand your market, tailor your story to it. Write what your chosen audience wants to read. Every market has a tone and length they enjoy, so try keeping your article to the appropriate word count. If you’re writing a short story, write the characters with strengths they’ll admire and not quirks they will find annoying.

Writing for an audience isn’t easy and only practice will make you better. Learn to blend your writing with what others want to read. Write a few pieces for a specific audience, and then try selling them.

You can aim for a local magazine, newspaper, or reach out to an online journal. Why not find an internet magazine, learn about its target audience, and write a short story specifically for it?

Work on a piece for a few weeks, but set a deadline. It will turn a project into a goal, and the finished work into an accomplishment. So, go for it, write and sell a piece to a target audience by March 31st. Don’t sit and think, “I couldn’t do that!” because you can’t know that’s true until you try.

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