by Josephine Kihiu
Journalism is a practice dating back hundreds of years. Frankly, it stems from humans needing to be know-it-alls. When reading became a luxury no longer reserved for the rich, disseminating news to a broad public proved profitable and generally beneficial. You’ve all heard the horror stories of late: journalism, especially in the print media subset, is a dying industry, clinging hopelessly to its marginal profits. Sure, the industry saw some major cuts recently. However, the reality is this – journalism is not dying. It’s just changing.
People are embracing a digital lifestyle, and so is the media. Journalists still roam unexplored niches and probe prominent minds for columns to sell, but those columns may end up online or in the journalist’s personal blog, as well as in print.
Digital journalism is an immediate response to the ever-increasing presence of the Internet via smart devices. Want a run-down of the State of the Union’s main points? Need to check your movie listings? Want to know the weather? Answer all questions using the omnipotent Internet.
Cognizant of the new shift in how the modern person acquires information, journalistic publications respond by posting pieces online. They also create apps allowing those with smart phones to roam their websites more conveniently.
Online journalism also serves expansion of journalistic expression. Unlike Harry Potter, your newspaper probably doesn’t support moving pictures on the cover, but journalists who embrace the digital shift can post videos, tweet, and blog about their findings in addition to the traditional static article. This increases potential audiences and diversifies the demographic reach (more college students pick up their iPhones than a newspaper).
But fear not, traditional readers. If you’re anything like me, you enjoy flipping broad pages and the feel of paper in your fingers. It’s familiar, like catching up with an old friend by letter or receiving news from a loved one by snail mail. Large newspapers still understand the importance of retaining the traditional, usually older, market, so don’t panic. News giants such as The Washington Post, The New York Times, and the Los Angeles Times, remain consistent sources of accurate, interesting news, faithfully delivering to your door as a reminder that all things change… yet stay the same.
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